- Quick and easy to understand explanation.
What is link building?
Link Building is all about getting backlinks, that is, links on other sites pointing to your site in a natural way or not. The goal is to achieve relevance and popularity in search engines, generating more traffic and getting better positions in their ranking.
In short, it is a set of SEO strategies that focuses on generating a lot of traffic, thus getting a lot more customers for your website.
These links have the role of showing Google the popularity and authority of the site in the market.