The spectacular future of SEO

  • What worked in the past certainly wouldn’t work in the future

Every year there are many articles that talk about SEO. Honestly, I think this is very good because it is extremely important to keep up to date on the subject, as the market is always changing.

For starters, through the use of more sophisticated language processing, Google can rank more sites that developed the query being searched. This means that more informative, complex and keyword-rich content that uses natural organic language will be more favourable. This means that the more quality photos and videos of your site the better for Google to rank it. A tip make your site as simple, understandable and beautiful as it can be.

EAT and Authors


Lately the development of artificial intelligence has evolved a lot, to the point of creating elements and content from previously processed information.

We are at that point where the machines start to write the relative things from a sentence and, each time, the results that it offers are much better.

There are people who already count on this to create automatic or semi-automatic content and the only way I see it feasible to combat this is with the EAT and the profiles of authors who are dedicated to writing on very specific topics, in addition to having strong social.

It is not that now it is not considered any SEO, but here I feel that improvements will be made around that, and although they do not announce it, it is quite possible that we see the changes oriented aspects.

Perhaps it is by adapting adaptation to that.

Another point is that Amazon with Alexa allows shopping much easier than Google on mobile and from the end of the year the products can be published for free on Google Shopping, so it is likely that the identified improvements being worked around that.

Voice searches

I think they have to announce something soon like voice searches and devices that accept voice commands.

Consider that there is a lot of room for improvement in what is currently available and there are more and more users who perform voice searches, and I am surprised that no, there is something through Chromecast or Google Home to control web browsing, but there is to watch videos is music.

Perhaps it is by adapting adaptation to that.

Another point is that Amazon with Alexa allows shopping much easier than Google on mobile and from the end of the year the products can be published for free on Google Shopping, so it is likely that the identified improvements being worked around that.

Google Shopping

After allowing free publication on Google Shopping, the SEO part is not paying much attention to this, although it is possible that Google will also reinforce the use of this section.

Possibly what is indicated in the general search results, the paid advertisements in this section and suggesting some products originating from purchases that may better respond to the search intent.

Logs and tracking

With the new dashboard that they launched this year on Search Console on speed and tracking, it has nothing to do with the previous version.

Possibly in this year or not next year we will have some announcement, or fantasy update related to tracking.

This does not mean that it is not important now and is not valued, simply that there will be changes in how it is affecting you now.

Conclusion

SEO increasingly dependent on factors that benefit the user, that is, Google is constantly experimenting with new ways of collecting data offering its services.
In short, put the user at the main focus of your strategy, humanise your brand and get industry figures to talk about it. Pay attention to the new updates because interesting things will arrive in 2021.

SEO has a great future ahead of it because the more people have been using the internet and websites created whenever they need SEO if they want to stand out in this big market and stay high on SERPs to gain traffic for free.

We are very grateful to have your precious attention. I ask you to follow us on our social networks and spread this publication so that it makes a difference in the lives of many people.

Bruno oliveira how15

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